Marketing - Creature Brand Manager

WHAT YOU’LL BE DOING:

Manage, develop and implement a Global Brand Strategy for Creature Skateboards and Apparel while pursuing the company’s departmental/financial goals and objectives. Manage the entire marketing and product life cycle for the brand. 

Main Goal:  Develop and execute strategic marketing and product plans for Creature Skateboards and Apparel that capitalize on current momentum to create demand and retail sell-thru.  Results will be based on brand sales, brand contribution and market share growth. 

 

Essential Brand Manager Functions:

  • Set annual sales forecast based on sales history, trends, and product line and oversee progress monthly with sales management
  • Set, execute and operate within annual marketing plan and budget
  • Set 1-3 annual brand/personal goals and objectives around NHS Goals, Mission, Vision Statements and Core Values
  • Responsible for utilizing existing methods of Consumer and Dealer market research and the discovery of new methods
  • Competitive analysis by category and region to find differentiation opportunities that are aligned with Creature Skateboards and Apparel.
  • Collaborating with the Art Director on the development of hardgood and softgood product lines insuring proper margins and optimal, on-time delivery
  • Monthly PNL (profit and loss) marketing budget and sales reviews w/ CFO, VP
  • Work closely with Sales, HDC and Apparel to ensure that product offering, quantities and deliveries are appropriate and timely
  • Brand presentations (hardgoods and apparel) for sales meetings 3-4 times annually
  • Attend product line planning meetings for each hardgoods season
  • Work closely with RND to create, manage and archive all deck shapes
  • Communicate with Creature Art Director, Sales, Web and Video departments in a timely manner regarding graphics, product launches, ads and promotional/marketing materials
  • Communication with photographers and videographers regarding marketing materials/pay rates and timely invoice processing
  • Direction of all Creature advertising, product and promotions
  • Monitor inventory on all Creature hardgoods and apparel to ensure popular SKUs stay in stock and in the line. 
  • Coordinate marketing campaigns at least once per month, meeting with appropriate staff members needed for execution.  Measure and discuss results of previous campaigns to continually improve effectiveness
  • Management of Creature Team Manager to set goals and incentives as well as monitoring and reviewing progress monthly
  • Work closely with Licensing Manager to support Creature skateboards licensees
  • Oversee video projects and team tours in regard to budget and execution.

 

WHAT YOU NEED:

  • Must have an instinctive feeling about future product concepts
  • Must possess good analytical skills
  • Good listening skills, able to analyze sales data, consumer feedback and industry trends
  • Excellent communication skills, both verbally and in writing
  • Ability to work well with a wide range of people from different parts of the business
  • Must be a team leader, able to inspire others
  • Ability to manage different projects at the same time
  • Requires someone who is organized and methodical
  • Ability to work well under pressure
  • Strong presentation skills a must
  • Minimum Bachelor's Degree or at least 5 years’ experience in Marketing and/or Brand Management

 

Proficiency in the following computer software is required:

  • Microsoft Excel, Word
  • Google Analytics, Docs, Calendar
  • Presentation Software (PowerPoint, Prezi)
  • Social Media analytics- Facebook, Statigram, YouTube

 

WHAT YOU GET:

  • Competitive pay
  • Incentive bonus and Profit sharing bonus plan
  • Health insurance (low employee contribution)
  • 401K plan (Over 21 are eligible)
  • PTO – Personal Time off when you need it
  • FREE Espresso, Hot Cocoa, and Popcorn (on Fridays)
  • Awesome employee discounts on NHS product as well as discounts at other well- known companies
  • Work for a great company that offers quality of life, flexibility, a good vibe, no politics and a relaxed environment

Apply Now for this job.