Marketing - Creature Brand Manager

NHS, Inc., a privately held company based in Santa Cruz, CA, was established over 40 years ago, and is considered one of the most respected and recognized SKATE, SURF, SNOW and APPAREL companies in the world today. Our brand names include Santa Cruz Skate, Snow and Surfboards, Independent Truck Company, Creature Skateboards, Krux Trucks, Bullet products, Ricta Wheels, OJ Wheels, Road Rider Wheels, Mob Grip, Skateboarding is Not a Crime, Bronson Speed Co. and Nor Cal Apparel.



Manage, develop and implement a Global Brand Strategy for Creature Skateboards and Apparel while pursuing the company’s departmental/financial goals and objectives. Manage the entire marketing and product life cycle for the brand. 

Main Goal:  Develop and execute strategic marketing and product plans for Creature Skateboards and Apparel that capitalize on current momentum to create demand and retail sell-thru.  Results will be based on brand sales, brand contribution and market share growth. 


Essential Brand Manager Functions:

  • Set annual sales forecast based on sales history, trends, and product line and oversee progress monthly with sales management
  • Set, execute and operate within annual marketing plan and budget
  • Set 1-3 annual brand/personal goals and objectives around NHS Goals, Mission, Vision Statements and Core Values
  • Responsible for utilizing existing methods of Consumer and Dealer market research and the discovery of new methods
  • Competitive analysis by category and region to find differentiation opportunities that are aligned with Creature Skateboards and Apparel.
  • Collaborating with the Art Director on the development of hardgood and softgood product lines insuring proper margins and optimal, on-time delivery
  • Monthly PNL (profit and loss) marketing budget and sales reviews w/ CFO, VP
  • Work closely with Sales, HDC and Apparel to ensure that product offering, quantities and deliveries are appropriate and timely
  • Brand presentations (hardgoods and apparel) for sales meetings 3-4 times annually
  • Attend product line planning meetings for each hardgoods season
  • Work closely with RND to create, manage and archive all deck shapes
  • Communicate with Creature Art Director, Sales, Web and Video departments in a timely manner regarding graphics, product launches, ads and promotional/marketing materials
  • Communication with photographers and videographers regarding marketing materials/pay rates and timely invoice processing
  • Direction of all Creature advertising, product and promotions
  • Monitor inventory on all Creature hardgoods and apparel to ensure popular SKUs stay in stock and in the line. 
  • Coordinate marketing campaigns at least once per month, meeting with appropriate staff members needed for execution.  Measure and discuss results of previous campaigns to continually improve effectiveness
  • Management of Creature Team Manager to set goals and incentives as well as monitoring and reviewing progress monthly
  • Work closely with Licensing Manager to support Creature skateboards licensees
  • Oversee video projects and team tours in regard to budget and execution.



  • Must have an instinctive feeling about future product concepts
  • Must possess good analytical skills
  • Good listening skills, able to analyze sales data, consumer feedback and industry trends
  • Excellent communication skills, both verbally and in writing
  • Ability to work well with a wide range of people from different parts of the business
  • Must be a team leader, able to inspire others
  • Ability to manage different projects at the same time
  • Requires someone who is organized and methodical
  • Ability to work well under pressure
  • Strong presentation skills a must
  • Minimum Bachelor's Degree or at least 5 years’ experience in Marketing and/or Brand Management


Proficiency in the following computer software is required:

  • Microsoft Excel, Word
  • Google Analytics, Docs, Calendar
  • Presentation Software (PowerPoint, Prezi)
  • Social Media analytics- Facebook, Statigram, YouTube



  • Competitive pay
  • Incentive bonus and Profit sharing bonus plan
  • Health insurance (low employee contribution)
  • 401K plan (Over 21 are eligible)
  • PTO – Personal Time off when you need it
  • FREE Espresso, Hot Cocoa, and Popcorn (on Fridays)
  • Awesome employee discounts on NHS product as well as discounts at other well- known companies
  • Work for a great company that offers quality of life, flexibility, a good vibe, no politics and a relaxed environment

Apply Now for this job.