Santa Cruz Brand Manager
About NHS, Inc. Based in Santa Cruz, California, NHS Inc. has been part of skateboarding for over 50 years. We’re behind legacy brands like Santa Cruz Skateboards, Independent Trucks, Creature, OJ, Slime Balls, MOB Grip, Bronson Speed Co., Bullet, and more. We’re on a mission to be the most innovative and sought-after skateboard company in the world. And while we’ve had our share of wins, that’s never kept us from staying connected to skateboarding and its culture. We’re fully immersed, shaped by the riders and people who push it forward. That energy fuels everything we do, from product to marketing to ideas that help skateboarding grow. That mindset applies to our team too. We’re all about progression—whether it’s growing in your role, in your career, or in life. If that sounds like your kind of energy, you’ll probably fit right in.
Please note this is a Full-Time, Hybrid position at our Santa Cruz, CA. headquarters, but we are open to remote possibilities for the right candidate.
Position Summary:
Lead and grow the Santa Cruz Skateboards brand globally by delivering measurable business results, including sales, profit contribution, market share, and brand equity. The Brand Manager will develop and execute a strategic brand roadmap that aligns with NHS’s vision and mission, capitalizes on market momentum, and consistently creates demand at the consumer and retail levels. The most valuable input guiding product and marketing decisions will be derived from authentic engagement with end-users, including skaters, fans, and core community voices. This is a high-impact leadership role that requires a strategic mindset, cross-functional collaboration, and proven ability to convert marketing and product investments into brand and financial outcomes.
Key Responsibilities (including but not limited to):
Responsible for leading and executing the brand strategy and marketing initiatives for Santa Cruz Skateboards, with a focus on driving global growth and cultural relevance. Including:
- Developing and executing strategic marketing campaigns that drive demand and align with business goals.
- Leading seasonal go-to-market planning across marketing, product, and sales teams.
- Managing and optimizing the brand’s P&L, forecasting performance, and identifying opportunities for improvement.
- Collaborating with product teams to guide seasonal line plans informed by market insights and rider feedback.
- Driving digital, social, and grassroots community engagement to grow brand awareness and equity.
- Managing the marketing budget, allocating resources to maximize ROI and campaign impact.
- Mentoring and managing the Team Manager and supporting team rider programs aligned with brand strategy.
- Presenting brand strategy, performance, and key initiatives to the Executive Team and internal stakeholders.
Who you are:
You’re a strategic brand builder who knows how to turn culture, insight, and creativity into measurable results. With a deep connection to skateboarding and youth culture, you bring authenticity to every campaign and product decision. You thrive on collaboration, aligning teams across product, sales, and creative to deliver a consistent and compelling brand experience. Data-driven but never out of touch, you balance instinct and analysis to guide growth, shape product strategy, and engage the community. Whether you’re presenting to executives, planning with product teams, or brainstorming with riders, you’re confident, adaptable, and always pushing the brand forward. In a fast-paced environment, you're the calm leader who keeps everyone focused, energized, and aligned.
Experience:
- Bachelor’s degree in Marketing, Business, or a related field or equivalent work experience.
- 5+ years in brand management, marketing leadership, or product-driven consumer brand role preferably in action sports, youth culture, or lifestyle industries.
- Strong grasp of budget management, marketing analytics, and campaign ROI.
- Proficiency in tools such as Asana, Microsoft Teams, Power BI, Excel, Google Analytics, Meta Insights, and Canva.
- Experience with social platforms, DTC marketing, and e-commerce metrics a plus.
- Ability to manage projects, prioritize tasks, meet deadlines, and stay organized.
What You Get:
Competitive salary, incentive bonus, and profit-sharing bonus plan. Health insurance (low employee contribution), 401K plan, and personal time off. FREE Espresso and Hot Cocoa. Awesome employee discounts on NHS products as well as discounts at other well-known companies.
How to Apply:
Please submit your resume, cover letter below. No phone calls please.
Salary Range: $110,000.00 to $140,000.00
